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  • Writer's pictureYoel Israel

Navigating the Future of Indoor Mapping: A Conversation with Gideon Rottem of Deeyook

Nestled within Israel's thriving tech ecosystem, Deeyook emerges as a trailblazer, redefining the realm of indoor mapping and wireless accuracy under the astute leadership of Gideon Rottem. Recently featured in the esteemed IsraelTech series, Gideon, the CEO and founder of Deeyook, delved into the company's ethos, technological prowess, and its pivotal role in reshaping the landscape of indoor navigation and spatial intelligence.



Deeyook’s Origins and Culture


The origin of Deeyook dates back to 2019, when Gideon Rottem, fueled by a vision for innovation, assembled a team of dynamic entrepreneurs to embark on a transformative journey into indoor mapping. With a diverse workforce spanning different age groups, from 18 to 67 years old, the company cultivates a culture of balance, emphasizing the importance of equilibrium between work and rejuvenation. Understanding that startups demand endurance akin to marathons rather than sprints, Deeyook fosters an environment where employees maintain a sustainable pace to avoid burnout while fostering creativity and productivity.


From Sprint vs. Marathon to Burn-rate Management


Deeyook's approach to economic challenges is strategic, focusing on effective burn-rate management and sustainable growth. Striking a delicate balance between sprinting for rapid revenue traction and pacing for long-term viability, the company navigates through uncertainties with resilience and adaptability. Amid the unprecedented challenges posed by the global health crisis, Deeyook's leadership demonstrated agility by recalibrating the company's trajectory, including prudent measures such as streamlining team size to safeguard its sustainability without compromising its core objectives.


Formula for Success: Wi-Fi and Indoor Mapping


The cornerstone of Deeyook's success lies in its unparalleled expertise in developing precise and ubiquitous location solutions, epitomized by its Hebrew namesake, "Deeyook," meaning precision and accuracy. Leveraging the pervasive nature of Wi-Fi connectivity, Deeyook's cutting-edge solutions provide detailed and accurate indoor location data, poised to revolutionize a myriad of industries including retail, healthcare, logistics, and beyond. By harnessing advanced algorithms and leveraging the proliferation of Wi-Fi networks, Deeyook empowers businesses with actionable insights and seamless navigation experiences, driving operational efficiency and enhancing customer experiences.


The Collaborative Power of Diversity


Distinguished by a workforce where diversity thrives, Deeyook champions inclusivity and gender equality in the tech sector. With nearly half of its engineering team comprising women, the company underscores the transformative power of diversity in driving innovation and fostering a culture of creativity and collaboration. Rejecting quotas or preferential treatment, Deeyook's recruitment approach is grounded in meritocracy, valuing individual competencies and skills irrespective of gender or background. Recognizing the unique perspectives and talents that women bring to the table, Deeyook celebrates diversity as a catalyst for innovation and success, inspiring industry-wide change and progress.


Dealing with Ethical Implications


While Deeyook's groundbreaking technology offers unparalleled advantages, it also prompts ethical considerations, particularly concerning privacy and data security. With a steadfast commitment to safeguarding user privacy, Deeyook prioritizes asset tracking over personal tracking, ensuring stringent privacy standards and compliance with regulatory requirements. By leveraging anonymized data and employing robust encryption protocols, Deeyook mitigates privacy concerns and safeguards user confidentiality, fostering trust and transparency in its operations. By prioritizing ethical principles and responsible data stewardship, Deeyook aims to set a new standard of integrity and trustworthiness in the tech industry, ensuring that its innovations benefit society while respecting individual privacy rights.


Keep Moving Forward: The Power of Saying ‘No’


A defining characteristic of Deeyook's journey lies in its unwavering resilience and perseverance, particularly during the fundraising phase. Despite encountering numerous setbacks and rejections, Gideon Rottem and his team remained steadfast in their pursuit of excellence, unwavering in their commitment to realizing their vision. By embracing rejection as a catalyst for growth and learning, Deeyook transcended adversities, and focused on securing meaningful partnerships and investments that aligned with its long-term objectives. Nurturing enduring relationships with investors and understanding their perspectives formed the cornerstone of Deeyook's progress. Building mutual trust underscored the importance of resilience, determination, and strategic foresight in navigating the complexities of the startup landscape.


In Conclusion


In a landscape characterized by rapid technological advancements and relentless innovation, Deeyook emerges as a beacon of inspiration and excellence, embodying the virtues of diversity, inclusivity, and ethical integrity. Through its unwavering commitment to precision, innovation, and responsible stewardship, Deeyook continues to redefine the boundaries of indoor mapping and spatial intelligence, driving transformative change and shaping the future of navigation and location-based services. As Deeyook continues to chart new frontiers and push the boundaries of innovation, it remains steadfast in its mission to empower businesses and individuals with actionable insights and seamless navigation experiences, enriching lives and transforming industries in the process.


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