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  • Writer's pictureYoel Israel

Flow Security's Jonathan Roizin on Data Leak Discovery & Prevention

In this episode of Israel Tech, we had the pleasure of speaking with Jonathan Roizin, co-founder and CEO of Flow Security. Our conversation delved into the world of data security and explored how Flow Security is pioneering innovative solutions to safeguard data in motion. With an impressive background that includes 15 years of experience as an entrepreneur, service in the Israeli army's elite 8200 intelligence unit, and a successful stint with cybersecurity company Cygnia, Jonathan's insights offer a compelling glimpse into the world of data security and entrepreneurship.



From Military Precision to Cybersecurity Expertise

Jonathan Roizin's journey into cybersecurity began during his five-year tenure with the Israeli army's 8200 unit, commonly referred to as the Israeli NSA. While the specifics of his role remain confidential, he shares that his experience in offensive cybersecurity provided a solid foundation for his future endeavors. The problem-solving mentality and relentless pursuit of solutions honed in this elite unit would later become invaluable in his entrepreneurial and professional career.


"It's like yeshiva of tech," Jonathan recounts with a smile, reflecting on the challenges faced and overcome during his military service. This tenacity and ability to "figure it out" have clearly carried through to his approach at Flow Security.


The Genesis of Flow Security

Flow Security was born out of Jonathan's desire to address the most critical and often overlooked aspect of cybersecurity: data security. During his time at Cygnia, where he was the second employee and played a crucial role in incident response and forensics, Jonathan observed a recurring challenge—companies struggled with data security, particularly in protecting data that was in motion.


"Data security was always the weakest spot," Jonathan observed, "and this is where we had almost no tools to help our customers." Recognizing this gap, Jonathan saw an opportunity to create a solution that would not only protect data at rest but also secure it during its entire lifecycle, including when it is in transit.


Building Flow Security: The Co-founder Journey

Starting a company is never a solo endeavor, and for Jonathan, finding the right co-founder was a critical step. After an extensive two-and-a-half years of ideating and meeting potential partners, he finally met Rom, who would become Flow Security's co-founder and CTO. This perfect match of technical acumen (Rom) and business insight (Jonathan) set the stage for Flow Security's success.


"I don't think there's a more important decision or a bigger mistake you can make than choosing the wrong co-founder." Jonathan emphasizes. He likens the process to dating, highlighting the importance of finding someone who compliments your skills and shares your vision.


The Unique Approach of Flow Security

Flow Security differentiates itself in the crowded field of data security through its innovative approach that focuses on data in motion. Unlike many solutions that merely provide "vitamin C" for data security—addressing superficial issues—Flow Security delves deeper by mapping the full data flow and offering comprehensive protection.


"We actually prevent data breaches from happening," Jonathan asserts, emphasizing the importance of a deeper, more meaningful approach to data security.


This, thorough methodology, has earned Flow Security notable clients such as Staples, and garnered a success rate of over 70 percent.


Expanding on Success Stories and Impact

The success of Flow Security is not just in theory but in practice, as evidenced by the tangible impact it has had on its clients. Companies like Staples have benefited from Flow Security's robust data protection solutions, which not only mitigate risks but also enhance operational efficiency and customer trust. By securing data in motion, Flow Security ensures that sensitive information remains protected from potential threats, maintaining compliance with industry standards and regulations.


Jonathan Roizin attributes much of this success to the team's dedication and innovative spirit. "Our team is our greatest asset," he explains. "Each member brings a unique perspective and skill set that contributes to our holistic approach to cybersecurity."


Future Prospects and Industry Trends

Looking ahead, Jonathan Roizin envisions Flow Security expanding its footprint in the cybersecurity landscape. With advancements in technology and the increasing complexity of cyber threats, the need for comprehensive data security solutions continues to grow. Flow Security remains committed to staying ahead of these challenges by continuously innovating and adapting its strategies to meet the evolving needs of its clients.


"As technology evolves, so do cyber threats," Jonathan notes. "Our goal is to provide not just a shield but a proactive defense system that anticipates and mitigates risks before they become threats."


A Vision for Secure Data Futures

In conclusion, Flow Security stands at the forefront of data security innovation, driven by Jonathan Roizin's visionary leadership and deep expertise in cybersecurity. From its origins in addressing critical gaps in data protection to its current role as a trusted partner for leading corporations, Flow Security continues to redefine the standards of cybersecurity excellence.


As organizations increasingly recognize the importance of safeguarding data in motion, Flow Security remains poised to lead the charge with its proven track record and commitment to excellence. Through strategic partnerships, ongoing research and development, and a steadfast dedication to client success, Flow Security sets a benchmark for the future of cybersecurity.


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